The fan base Santana has cultivated on social media is starting to find him in real life too.
"You're not going to force me to be happy when I’m not in a happy mood. “You not going to ever make me feel like I'm forced to take a picture with you when I don't feel like it," he says. While those parts of him are authentic, it doesn’t mean he’s accessible all the time. To follow him feels like you’ve found a new friend, someone to snicker or kiki with. His online charisma has garnered him many loyal fans who embrace his bluntness, relatability, and hilarious expressions. The problem with being an internet personality is the expectation to perform all the time. “A lot of people see me and they're looking for ‘internet Santana,’ ‘ Caresha please Santana,’ and in real life, I’m dead-ass serious,” he says. I tell him so, and it's obvious he’s heard this before. “Somebody push that fan up!” Two friends of his finagle the sloped, standing fan until the air again finds Santana’s face. “I've always been like that, since I was a kid,” he tells me, before throwing his attention to his crew huddled by the couches. He firmly yet respectfully asks the makeup artist to take a back seat so he can perfect his look to his liking. He knows what he needs and is not shy to ask for it. The “Material Girl'' rapper's big personality, viral twerking TikToks, chaotic Instagram Lives with City Girls’ Yung Miami, and signature bars have thrust him into the limelight - and not just for 15 minutes.īack in the studio, Santana commands the space. "I'm grateful for the things I would do as a teenager because it just helped me turn into a hustler.” That mentality brought him to a career as a makeup artist for hip-hop duo City Girls, a relationship that blossomed into musical collaborations and friendship, all before he embarked on his music career full-time.īreaking rules might not resonate with teachers or stern mothers, but sometimes it will get you millions of streams, thousands of fans, and an RCA record deal. “I was already living on my own at 17," he recalls.
“I seen a lot of luxurious things early, which helped me be a material girl.”īut in his teen years, sometimes that translated to spending money on things he didn’t need.
My dad was a celebrity bodyguard,” says Santana, whose legal name is Rashad Spain. “My mom was always the GM or the head manager at her job. His parents helped shape his taste for the finer things. Born in Bridgeport, Connecticut, before growing up in Tallahassee, Florida, he spent his teen years developing a taste for luxury and personal style, a material girl in his own right, rocking nails and purses. “My mama didn’t play that,'' he says, reminiscing on a younger Santana who didn’t like to adhere to rules. But that same rebellious teenage spirit helped land him here today.
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